The lead generation engine and ability to close those leads into new deals at a high rate is really the backbone of most Service businesses. Successfully doing this allows your business to grow and scale in a way that would not be possible from just being a great provider of that service on its own. In order to be effective at this and “win”, it requires a great deal of alignment between marketing and sales, and an in-depth understanding of all of the variables and factors that can impact whether or not a lead turns into a sale down the road.

In part 2 of this series, we will focus on how Sales teams can implement the right processes to maximize their chances of turning a warm lead into a new customer.

When it comes to maximizing the value and ROI of your lead generation campaigns and efforts, there are several components that must be measured, analyzed and optimized. In this three part series, we will do a deep dive into all of the different components along with step-by-step guides to show how you can use your data to be successful at every step of the way.

Part 1: Setting Your Targets Through Sales Funnel Analysis

As we step into 2024, the digital advertising landscape is witnessing an unprecedented surge, with global advertising spend projected to exceed $1 trillion for the first time. A substantial driver of this growth is the widespread adoption of AI-based advertising solutions, exemplified by Amazon's Q and Google's Performance Max. These tools are reshaping the media landscape by automating aspects of the planning and buying process, providing advertisers with simplified and accessible platforms.

A Decision-Maker’s Guide to calculating true ROI and ensuring you select the right partner to help you profitably grow and scale your efforts.