PROVEN FORMULA FOR SUCCESS

So many different variables must be accounted for and optimized for in order to execute a successful performance marketing campaign. The success of your marketing efforts can all hinge on one of these variables under-performing and not being optimized. With that in mind, our experienced team is here to help you succeed in every step of this equation with our “The Performax Way” Methodology.

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Data-Driven Strategy

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Smart Media Buying & Optimization

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Creative Testing

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Landing Page & Site Optimization

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Holistic Reporting, Analysis & Insights

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Efficient & Cost Effective Management

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THE PERFORMAX WAY

THE PERFORMAX WAY MARKETING VARIABLES

  • Our team has decades of combined experience in understanding and working with the various ad platforms and their algorithms. We will first start with understanding your business and the KPIs that are most important to you then, followed by then rolling out the right strategy to make the algorithms work in our favor to drive results.

  • Once we launch campaigns, this is just the beginning. Where we shine is taking all of the data that is being generated from your clicks, impressions, site visits, etc. and analyzing this to find the most efficient and effective ways to continuously improve your results over time. Our team also maintains certifications for all of the major ad platforms and will ensure that we are using the latest and best tools available to drive results.

  • Targeting the right person with the right mix of media is only a small part of the Performance Marketing equation. Multiple variations of Creative need to be developed and tested to determine the right combinations of targeting and messaging to drive results. What works well on one platform may not work on another, and we will help to determine the right combinations to make the algorithms work for us.

  • What happens once someone clicks and engages with an ad is a vital piece of this equation that must be optimized in order to drive performance. Our team can help determine and create the right landing page and site experiences to pair with the various marketing efforts to drive results and conversion. There is nothing worse than targeting the right person, efficiently getting them to your website, and them leaving without converting because the site experience didn’t match their expectations.

  • With all of these different variables that can have a major impact on performance, ongoing reporting and analysis is vital to understanding the relationship, dependencies, and impact these different factors can have on each other, and overall performance. We will prepare and review this information and data with you on a recurring basis, as well as use this as the foundation for our team’s optimization efforts.

  • We keep low overhead costs and leverage Machine Learning, AI and Automation where appropriate in order to keep your management costs efficient. With this best of both worlds approach of being hands-on where needed, and relying on technology to efficiently handle other areas, you can be sure that the team you are getting is the right size for you and your business needs. In other models, agency fees can quickly get out of hand and cause great campaigns to not be profitable overall.