YOUR MARKETING PERFORMANCE,
MAXIMIZED.
We’re a Performance Marketing Agency that is committed to treating your marketing dollars as a true investment by leveraging technology, data, optimized media buying, and AI to help your business grow.
TRULY MEASURABLE MARKETING
We believe that every dollar spent on Marketing should be treated as an investment. This means that every dollar being spent should have a defined purpose and goal in mind, the ability to track and measure against these goals, and the spending of these dollars continuously measured and optimized to calculate and show the true ROI of these efforts.
EFFICIENT ONGOING MANAGEMENT
We offer efficient management services by reducing unnecessary overhead and having a streamlined and efficient team structure. By using the latest in Machine Learning, AI, and Automation we are able to focus our efforts on spending time where needed to drive results and reduce the amount of time spent (and billed) on tasks that these new technologies can help execute efficiently.
FOCUS ON THE TRUE OVERALL ROI
Many agencies will focus just on ROAS (Return on Ad Spend) but not take into account the full investment of Media Spend + Agency Fees when calculating overall ROI. Our commitment to Data Transparency and treating all of your dollars as an investment means you always have a clear understanding of exactly how your dollars are being spent and what contribution they are having to the business goals the investment was intended for.
DATA-DRIVEN RESULTS FOR YOUR BUSINESS
There are an infinite number of metrics and data points that can be used to tell a story when it comes to Digital Marketing. Things like Clicks, Impressions, Click Thru Rates, CPM/CPC, etc. are all examples of things that are important to track and monitor, but can also be considered “vanity metrics”.
On their own, these metrics are only one part of a much larger equation and holistic view of how your digital campaigns are performing. As part of our commitment to Data Transparency, you will always be able to see all of these metrics, but our team will be focused on the bigger picture and ensuring that all of these metrics combined are leading to positive ROI business outcomes.
DRIVING REVENUE
Sales-focused campaigns will have their success defined by revenue generated. Whether it be through e-commerce transactions, leads generated for your sales team or driving foot traffic to a brick and mortar store, none of these other “vanity metrics” matter as much as what is being spent compared to what revenue is being generated.
INCREASING LIFETIME VALUE
Getting a new customer isn’t where the customer journey ends, it is where the loyalty and retention phase begins. Re-engaging and leveraging your customers and using your first-party data to strategically target and engage with your existing customer base is all about increasing your CLV through improved retention and/or cross-promotion of additional products/services.
INCREASING MARKET SHARE
Large amounts of site visits, ad impressions and video views may seem great, but if you are not reaching the right audience and engaging with them in the right way, these efforts are all for nothing. With upper-funnel and awareness focused campaigns, success is defined by seeing a measurable increase in market share as a result of the investment in this type of campaign.
SUCCESSFUL PERFORMANCE MARKETING IN ONE SIMPLE FORMULA
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Data-Driven Strategy
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02
Smart Media Buying & Optimization
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03
Creative Testing
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04
Landing Page & Site Optimization
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05
Holistic Reporting, Analysis & Insights
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06
Efficient & Cost Effective Management
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THE PERFORMAX WAY
The Performax Way guides how we approach performance marketing and help our clients achieve success by accounting for all of the variables that can influence performance.
DON’T JUST TAKE OUR WORD FOR IT.
Chris Kirby
Marketing Director, Richard Petty Driving Experience
“Matt and his team were an integral piece of bringing Richard Petty Driving Experience to 20 locations across the country. Their strategic and data-driven approach to managing our digital spend along with the robust reporting and insights, led to drastically lower acquisition costs. This provided the vehicle to attract new customers in multiple markets and offer them an experience of a lifetime. ”
BRAND EXPERIENCE
Our team members have had the privilege of working with some of today’s leading brands and marketing teams
